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twice_toothpasteYou read that right. The dreadlocked iconic singer and guitar player who sang, “Are you gonna go my way” is entering the toothpaste market.

Kravitz and his partners have debuted the toothpaste brand Twice. Brothers Julian and Cody Levine (his partners) are the sons of two dentists and grew up with oral health care a regular topic of family conversation. One of the sub-topics within that long-running chat was the way in which a healthy smile inspires confidence and happiness, whereas a smile plagued by poor oral health leads to self-doubt and even self-loathing.

The Levines joined a team of dentists and volunteers who are offering free oral care to underserved populations. Another member of that team was Lenny Kravitz, who signed on to help underprivileged communities in his ancestral home in the Bahamas. Kravitz was there on behalf of his Let Love Rule Foundation, and the initial mission of the trip to the city of Eleuthera was to provide oral health care services to the local population.


What Does the Addition of Kravitz Mean

What Kravitz and the Levines experienced in the Bahamas would lead to something bigger. The difference proper dental care made to those people inspired the trio not to stop there. On learning that some 85 million Americans lack oral health care coverage and that fewer than half of all Americans brush their teeth more than once a day, they decided that a new toothpaste brand was their avenue toward improving oral health and smiles worldwide.

And it was from there, that Twice was born. In their words, it is more than a toothpaste brand, it’s more of a toothpaste movement. The goal of Twice is to “re-imagine brushing twice-a-day by creating an experience people would actually look forward to — every morning and every night. By evolving brushing into a ritual rather than a chore.”

Adds co-founder Cody Levine: “When it comes to living a healthier life or prioritizing your well-being, oral health is not usually top of mind. So part of changing people’s brushing behaviors is to change their perception of what toothpaste is meant to do.”

Twice toothpaste comes in two different formulations.

There’s Early Bird, which blends wintergreen and peppermint flavors and is meant to invigorate, and Twilight, which has a blend of peppermint, vanilla, and lavender. Both formulas are designed to whiten, strengthen, prevent sensitivity, and remove plaque.

The group will donate 10% of all profits to the GLO Good Foundation, which offers oral care services to underserved populations all over the world.

A two-pack of Twice will run $17 for a one-time purchase, or you can save 10% with a subscription. You can purchase Twice on their site.

We here at the office of Dr. Max L Lingo, Evansville, Indiana dentist, think that if this toothpaste helps more people brush, then it is for a good casue. If you feel that you need a dental implant or any other service, contact our office now if you need bonding & filling, cosmetic dentistry, dental implants, dentures & partials, extractions, sedation dentistry, teeth whitening, teeth cleaning, plaque removal and more.